XSPORT launches new Motoring Middle East show on GearOne TV


Dubai, Feb 8th 2016– The Dubai based dynamic duo of Shahzad Sheikh and Imthishan Giado, hailed by many for their insightful automotive journalism, will now be coming to TV screens across the Middle East and North Africa in new weekly show, aptly named ‘Motoring Middle East’. Thanks to a new deal structured by XSPORT.

“As the management consultancy appointed to develop content and events for the GearOne TV channel, we are very excited to announce this deal. We have known for a long time Shahzad and Imthishan have a lot of passion when it comes to talking about cars, they have been leading lights in automotive journalism in the region for almost two decades between them, and I’m excited we can now promote their unique style to new viewers across 30 countries, through this new broadcast deal”, commented Lex Akehurst, Managing Director at XSPORT.

Millions of viewers in over 30 countries across the Middle East and North Africa regions will have access to the new show via GearOne TV, a Dubai based ‘free to air’ satellite channel, offering 24/7 automotive and motorsports content, aimed at individuals on a quest for fast paced, informative reviews, peppered with fun and all things motorized. The new show will broadcast weekly on Tuesday’s at 8pm.

“We can’t wait to bring our car reviews and crazy motoring challenges to a whole new audience on GearOne TV, and we know they’ll get a kick out of our own distinct MME style that is informative and entertaining, but most of all, fueled by passion!” said Shahzad Sheikh, a professional automotive journalist with over 25 year’s experience, including more than a decade based in the Middle East.


“At Motoring Middle East, we’re more than just another news portal – we’ve got a real passion for automobiles just like our loyal readership. We live and breathe cars and we love seeing what people in this style-obsessed region do to make them even more unique,” added Imthishan Giado, a former business journalist with six years of automotive experience, including the region’s biggest motoring title.

Motoring Middle East already enjoys a successful digital presence online, via its own website (www.MotoringME.com), a successful YouTube channel and huge social media following. This new broadcasting platform underpins the professional portfolio for the brand.

GearOne TV was launched in 2005, and is a wholly owned subsidiary of Global Business Services, headquartered in Abu Dhabi. GearOne is the first and leading free-to-air television channel that delivers premium automotive-related content from around the world to the Middle East and North Africa region. It aired its first broadcast in 2005 from Dubai Media City to MENA via NileSat 101 Frequency 12226 27500H. The channel reaches 400,000 homes in the UAE through the eVision and Du cables. GBS Web , contact: info@gbs.ae

Motoring Middle East  launched in 2011 from the team behind the former CAR Middle East magazine (Published by ITP, November 2005 to August 2011). The team of authoritative and highly experienced automotive journalists bring you insightful, knowledgeable and critical coverage of the world of motoring in the Middle East and beyond. Here’s where you’ll get the best news, views and reviews, as well as great pictures and videos. Motoring Middle East Web – contact: MME@MotoringME.com

XSPORT was formed in 2004, by ex-racing driver Lex Akehurst. A specialist motorsports business based in UAE and UK, specializing in athlete management, communications, consultancy and events, working in the Middle East for the past decade. contact: lex@xsportgroup.com